The Business Of Beauty: Social Media's Impact

Dec 3, 2024 · research has shown that social media’s influence on conveying body ideals is greater today than that of broadcast media. Online interactions with beauty content can. The present introduction explores the various aspects of social media's influence on the beauty industry, including its function in brand engagement, product discovery, consumer. The influence of social media on beauty standards is profound, as it not only dictates what is considered attract ive but also encourages a culture of comparison and aspiration.